Cadbury Dairy Milk Silk
“Kiss me … Close your eyes
Miss me … Close your eyes
I can wet your lips on your fingertips
Happ(pp)iness in your eyesKiss me … Close your eyes”
You must have heard this jingle on TV. This is the new Cadbury Dairy Milk Silk jingle. Two basic ads have been launched -
Cadbury Silk “Office”
Cadbury Silk “Dance”
It is most probably the most successful ad campaigns after Zuzus and the dog of Vodafone / Hutch.
Personally, the ad used to make me wonder, can you really eat chocolate like this -
I got my answer yesterday. I got to have cadbury silk for the first time yesterday and I enjoyed it as much. It is creamy. It is smooth. It melts easily and you have to spoon it with your finger to get that real enjoyment that you see in the picture and the videos I’ve posted here.
But there are downsides too …
- The taste is not as rich and enticing as the normal Cadbury Dairy Milk Chocolate. Silk is good, no doubt, but the feeling that it generates inside your mouth specially the backside of your tongue and the upper part of your mouth which just stops you from saying or doing anything and all you want to do is indulge into the sensation … that is not as strong as it is in Dairy Milk normal.
- While researching a little on Cadbury Silk, I found a consumer court issue. A man named Aditya Saraogi wrote this on http://www.consumercourt.in/
I had written to Cadbury india also at ilovesilk@cadbury.com . The recent launch of premium range chocolates from cadburys called “Silk” in india has a problem. The printed foil used to wrap the chocolate bar in has transferrable ink on it which would not be edible. I think this is a significant health risk to the customers of cadbury.
I have not received any response yet in this regard
Cadbury India should look into this so that this product can become perfect and people would not think even twice before buying or gifting this Rs. 49/- product.
Saying that, I must also say that this doesn’t mean that Cadbury Silk isn’t special. For me chocolate is always special, desired and pleasurable, in whatever form it is. A bar which melts right in front of you and covers your fingers and you lick and slurp all the way to the foil’s corner is definitely applaudable.
Again, this is absolutely my opinion. Please try and be civil while bashing me up. 
You sum it up quite well.
Thanks Aditya. It’s quite an honor to have a comment by you in this post
Wanted to say that was a good move you made.
Btw, did you get any reply from cadury?
well no…there was no reply to my mail, so I even called them up. They said that yes they had received my mail and that they would look into it. I have no idea what the Cadbury guys have done…
whoa! that’s bad…. don’t they have some people for answering mails?
http://bit.ly/cyiLAa – I wrote something else about cadbury silk…
SILK CADBURY WITH A SWISS TASTE & TEXTURE
yor cadbury silk was very very very very (extrem) marvelous . i use to eat it witout asking my mom. … in the add u r showimg th liquid in side th badbury where it is … when u r launching th silk rs 10
hi rohan … great questions… please write to cadburys with these questions… and when u get the answers don’t forget to share it with us
can u tell me the difference between simple dairy milk and silk chocolate
i think there is no difference.
Hi vaishnavi,
this difference was only felt by me … i don’t think everybody feels the same as i do…
anyways … thanks for commenting
I have tasted many chocolates……….but silk made me feel enlightened wit its smooth……… silky…..soft taste…….its awesome……..i cant express my feelings towards silk completely ,since one should taste & feel the taste of silk……but i kindly request cadbury’s production people to reduce the sweetness of silk….its toooooooo sweet in taste………i love it but many people wont like too much of sweetness……..i bet silk will ROCK!!for sure…..
Thanks Swarna for mentioning the sweetness. This is one aspect about all cadburys chocolates which I’ve found distasteful. Even I am a lesser-sweet-tooth person. I like sweet things but they should not be too sweet.
No wonder I like the foreign dark chocolates more.
Anyways, I hope cadburys does look into this and make a chocolate for people like us
I love cadbury silk because it is very silky.
yeah buddy lts c whether dy ll reduce its sweetness…..if dy do silk wil sound better in d market………..
Coukd you tell me who are the models in cadbury diary milk silk ad.I know one is Anaitha Nair,would like to know the name of the other dancer.Pls help
heyyy.. the lyric is wrong in 3rd line.. its “i can wet ur lips on ur finger tips”
not the one u wrote..
thanks for the correction
its the best chacolate i have tasted thanks silk………
I
LOVE
SILK
VERY
VERY
MUCH!!!!!!!!
I’m a compulsive chocolate lover……..and although I’m not a big fan of chocolates we get in India….I must say that silk is definitely a breath of fresh air. I’ll devour every bar I’ll get my hands on….thnks
I have gifted “cadbury silk” for my wife”s birthday. It is wonderfullllllllllllllllllllllll. why can’t u try some chocolates for people who are unable to take sweets but wnats sweets!! (diabatics)
cadburies has the solution…that is Dairymilk Lite for diabetics…..but the taste is not that good
Chocolates are good,Cadbury is better BUT ‘S ilk’ is ddddddd BEST !
ITS SIMPLY IRRESISTABLE!!!
mmmmmmmmmmmmmmm!!!!!!!truely silky silk!!!cudn’t control myself to buy a silk evryday!!!it jst takes u into a new world.right now am having one ans typing this!!!!!!!!!wowwwwwwww!mmmmmmmuuuuuuuuuuuuuuuuuuuaaaaaaaaaaaaahhhhhhhhhhhh
silk is rely silky n one of my bst chocolate..:)vryyy nicesshhh!!!
totally lie because, there is nothing that if different than the normal cadbarry choclet
silk really differ and good in taste compared to many chocolates even nomal dairy milk.
very expensive make it less money make it 10rs i hate it
wat ten rupes!very funny
SILK is the best Chocolate i have ever ate . It’s very smooth and silky to eat .And my
experience with SILK is delightful ;but one odd thing in it is the price
silk
i luv this chocolate and i can eat 1000′s of it………………
the best part is when nuts ‘n’ raisins come in between it !!!!!!!!!!!
the worst part is the price
it’s such a tasty chocolate ‘n’ it costs only ‘n’ only 50 rs/-
it should have been costing atleast a 100 rs/-
the best event of eating cadbury dairy maik silk was when it was my sisters birthday party and wanted a treat from her and wanted dairy milk silk………………………………….
and when i just tasted it i wanted more and more,…………….
in my dreams i just wondered to eat more dairy silk……….
in my dream i saw every thing was chocolate and many statues became a bite of dairy milk silk,……….
today also i am dreaming to have a dairy milk silk. just a half month more i will get my pocket money and buy a dairy milk silk
i am in love with dairy milk silk……..
i love silk very very very muchh…………
fine as i expected
not upto the exptation!!!!!!!!!!!!!
yea ur right not as it is in the ad
I LOVED SILK ITS AWESOMEEEEEE!!!!!!!!!!!!!!!! LOVE SILK!!!!
i love cadbury diary milk silk very very muchh…………
i lova silk a lot hhhhhhmmmmmmmmmm yammyy ad tastey
I just love dairymilk silk. Its very tasty.. my mouth starts watering f i think abt silk. yummyyyyyyyy it is.
i brought DM silk and wanted to it alone i went to the suburbs of my area and sit under a tree bcoz. it was raining then i started unwraping the chocolate, at that moment i was wondering that Mr. Cadbury would have been there i would hug and very lovingly said “Thanks a lot”
because in life there is something that mone can buy’Cadbury Dairy Milk Silk
hello,
3rd line is atly “I can wet your lips and your fingertips and Happiness in your Eyes.”
i like very much diary milk.very chweeeeeeeeeeeeeet…………but finance problem so deliver for 1rupees
Lady love, laden with love.
Thou – my love lass -
At muchness lure,
Thine palm’s sweaty caresses
Betwixt my arms.
Cadbury silk’s sweety caresses
Betwixt my jaws.
Milky way’s perpetual amazes.
Thorny snowlets on morning grass.
Simulacrum –
Silky waves throning taste buds-
Cadburys.
Silken’d buds ache aft swallows.
Words of praises veil into shallow.
Silk…!
Can’t bury sentations;
Cadbury silkens.
Prathinandha
(pseudonym)
theres no difference in the normal cadbury n the silk one………….the only thing is tat its thick n silky!awesome god enjoyed havin it..n the price is also like wow!
Wowwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww
I LOVE CADBURY SILK WITH ALAMOND NUTS…ITS YUMMMMMY….I GET MYSELF LOST IN SILK…
its soooooooooo yum……………..specially the fruit and nut 1!!luv……………..
=) <3 <3
dairy milk silk is totally yak..i felt like waste f money..plus mre calories..it hs nothn special..evn d 5 rs munch is bettr den dat..at least gve a satisfaction dat it cost less..plus..d oder dairymilk chocolates der size hs been reduced wich is makin us hate ds dairymilk brand..bcos oder expnsive chocoltes dy feel like heavn no mattr wats d cost..seriusly dairymilk wud loose its position if it wud b cntinued dat way,it tastes disaster n nt worth 50 rs,n i guess i wont b eatin nemre dairymilk chocolate of 20 rs too.as it hs turned 2 a tofee..yaaaakkk
I really do enjoyed the yummy taste of cadbury silk it is just awesum dam superup but i have an query why there is no small size packet of cadbury silk.
sooooooooooooooooooooo yammyyyyyyyyyyyyyyyyyyyyyyyyy
i love dariy milk silk silkkkkkkkkkk it gives very good taste ……… i can feel the taste full day after having silk choclate ……………. toooo silk
i love silk veryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy
mucccccccccccchhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm soooooooooooooooooooooo tastyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy
i loveeeeeeeeeeeeeeeeeee silkkkkkkkkkkkkkkkkkkkkkkkkk
hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
i likeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee silkkkkkkkkkkkkkkk veryyyyyyyyyyyyyyyyy muchhhhhhhhhhhhhhhhhhhhhhhhhhh
hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm………….
love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu
uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu
uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu
SILK SILK SILK
CANNOT TELL HOW MUCH I LOVE SILK
Love u silk how much i love u silk
its like ven i drink my lovely milk
so tastety so yummy and toooo sweet
i feel so nice when ever i eat
i am mother of 2 sons. i sacrificed my wish of buying c.silk many times for my kids cola. one fine day my mom gave me 5 c.silk of 50 rs each. and i was thirrled. i kept on hidding it from every one and ate little little every day. i loved it. it brings lots of joy in heart and mind. i loved it.
its amazing……………
Its the best chocolate!
I
LOVE
IT
!
its d yummiest chochlate in d world
i
luv
it
oh it was tasty but it was simple as cadbury i did not feel difference.
But hence it was very tasty.
although it was tasty but not as i expected. I m little upset.
as hough it was very lajawab,tasty and :>love it . OH SILKY U R DELICIOUS
i really love this chocolate…dairy milk silk…its round edges actually give a melt in the mouth feel…but its tast is almost the same as that of other dairy milk chocolates available in the market…
It’s simply great
as u keep it in ur mouth it meltssssssssss
smoothly , satisfying all ur desiresssss
in short it is an absolute amazing treat by cadbury n looking forward for more such experiences .
HATS OFF TO CADBURY
BEST WISHES N FULLTO SUPPORT IN SUCH VENTURES.
ALL D BEST! CHEERS!!!
I love silk it’s the best test of choclet. Then I try silt, I am speachless.
iI love You SILK
i didt liked silk cuz i dont feel it has that silky sort of effect the way u shoed in ur adds. I DIDNT LIKED IT
hey..
i m a winner of cadbury dairy milk silk contest on facebook.. i recieved a message that i will be deliverd a cadbury dairy milk silk gft hamper with in 15 days. but is been 18 days now.. i have not recieved any intimation from them.
i have mailed twice to the marketing person of cadbury dairy milk silk but got no reply
can any 1 tell when will i recieve my gift…
silk is realy marvellous .but i wish it could melt very fast and get in to my finger tips..waiting for a new silk+++…hope so..and we wish it is available at some lower cost also…
wow! I had silk for the 1st time .and its simply irresistible
ilove the silk so much .the god bless u to get more ideas. i love the silk so much..
sil is ammmmmmazing n i love silk
make more choclates like this ………………..its nice………….
thanx a lot dairy milk silk for sending me to my childhood…………….
yar it is toooooooooo tasty i love it the most roasted almond …. <3 <3 <3 <3
i luv silk
i too
put these lines insted of the lines give in the silk ad. then ad the music.
(JUST TRY).
kiss me close your eyes miss me,
it’s silky is it,
with the melt in your lips,
happ(pp)iness in your life.
kiss me close your mouth miss me,
just give..way for it,
in the si(iill)lky melt,
my life time is happy now.
i realy love cadbury silk it is paisa wasool.I have capacity to eat more then 1000 silks ina day.iam eat all choclates of cadbury like bournville and fruit and nut but the silk is the best
silk is best chocolate of cadbury.it is hmmmmmmmmm…..
Ilikke very much
Cadbury Dairy Milk SILK is…………………………………………….sorry i haven’t words to explain my feelings…………………………….
the ad itself promotes indirect smooching or kissing or INDIRECT SUCKING.
.PLEASE SEE THE VERY YOUNG TEENAGERS AD WHERE A Hard working DAD walks up the steps. the girl introduces her boy friend.
VERY YOUNG TEENAGERS GET WRONG MESSAGE.
LIKE U RUB SILKY CADBURY ON UR LIPS , TONGUE ,etc ,etc ,etc…
future expected lyrics..
Kiss Me
Close Your Eyes
Miss Me
Close Your Eyes
Lick me
Close Your Eyes
and Suck Me
I can wet your lips(which lips?)
and your fingertips(whatever tips)
and Happiness in your Eyes…
hope u guys get my point.rub cadbury first on ur intimate parts, wipe up , offer to ur friend ,and see how much he/she loves it.
from
Saju
NOTE : I am a profeesional creative copy writer with strong ethics.
SHAME ON YOU FOR A SUCH IDIOTIC STATEGY CADBURY ( Or shall i say Piyush pande?)
View original article at Chaaps: Kiss Me.. Close Your Eyes.. Cadbury Dairy Milk Silk Chocolate Ad
It’s amazing . Feel like heaven
i dont blame anyone but somehow for the first time have developed breathing problem after haivng silk. not sure of the real reason though
it is as the name suggests, silk. just like u love the feel of silk in yr hands smooth soft, caressing, this chocolate also gives the same taste in yr mouth each & every square of it.
I LOVE SILK ALO AS IT IS SILK & SMOOTH
i was eating one piece of silk for 1 hour it is very tasty
ooooooooooooooooooooooooooooooooooooooooooooooooo
its one of the best gift of my husband on his birthday .it is so sweet like my husband.yum yummy .
its so nice , so tasty ,so sweet like my husband
hmmmmmmmmm…..its delicious..i bought dairy milkk silk yesterday…its very tasty…keeep it uppppppp………thx
my friend birthday is on apiril 5th so i`m going to present diarymilk silk!!!!!!!!!!!and i`m happy to present it!!!!!
like it very much its feel like heaven when we put it in our mouth. even it is very sweet
exotic taste.i luv it.
silk is a very good choclate i hav finished 1 in 1 hour
sillllllllllllllllllllllllllllllk
what a magic !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I saw an ad where a boy and girl are eating this on their steps. The girls father walks up . . . I have a little girl myself. I would kick the idiot to Timbaktoo
Before kicking him, i may stamp on his cranium with my hob nailed boots.
silk
i luv this chocolate and i can eat 1000′s of
it……………… the best part is when nuts ‘n’ raisins
come in between it !!!!!!!!!!!
i realy love cadbury silk it is paisa
wasool.I have capacity to eat more then
1000 silks ina day.iam eat all choclates of
cadbury like bournville and fruit and nut
but the silk is the best
As you all said…. DM SiLk… Is no doubt very good…. Bt the girl in that add is simply gorgeous…. I like her much more than i like silk..:)
CADBURY DAIRY MILK SILK
Kiss Me, Close Ur Eyes, Tastes so Great.
Miss Me, Close Ur Eyes, Melts Easily, Yummy Treat.
Feel Pure Chocolate SILKY Joy on UR Lips and Finger Tips.
Like to Experience SILK Like Never B4.
Oh Yamla Pagla Deewana
Ho Rabba Itni Si Baat Na Jaana
K k k o Mainu SILKY Pyaar Kardi HAI…
I ONLY EAT CADBURY SILK. TATZ MY FAVOURITE ALLL DA TIME….
iiiiiiiiiiiiiiiiiiiiiiiiiiii llllllllllllllllllllllllllllllllllllllllllllllllllllooooooooooooooooooooovvvvvvvvvvvvvvveeeeeeeeeeeeeeeeee sssssssssssiiiiiiiiiiiiiiiiiilllllllllllllllllllllkkkkkkkkkkkkkkkkkkkkkkkk lllllllllliiiiiiiiiiiiiikkkkkkkkkkkkkkkkkeeeeeeeee hhhhhhhhhhhheeeeeeeeellllllllllll
cadbury silk …. 1 wrd 2 dscrb it izzzz yummmmmmmmmmmmm…it jussssss.. no wrd 2 xprss it..sryyy
It was the smoothest chocolate I have ever eaten. it is much better from bournvile. because
bournvile is made up of pure ghana cocoa. i love silk very much. i eat one block and eaten the full chocolate. I have eaten it 20 times.
i luv silk very much