Cadbury Dairy Milk Silk

“Kiss me … Close your eyes
Miss me … Close your eyes
I can wet your lips on your fingertips
Happ(pp)iness in your eyes

Kiss me … Close your eyes”

You must have heard this jingle on TV. This is the new Cadbury Dairy Milk Silk jingle. Two basic ads have been launched –
Cadbury Silk “Office”
Cadbury Silk “Dance”

It is most probably the most successful ad campaigns after Zuzus and the dog of Vodafone / Hutch.

Personally, the ad used to make me wonder, can you really eat chocolate like this –
I got my answer yesterday. I got to have cadbury silk for the first time yesterday and I enjoyed it as much. It is creamy. It is smooth. It melts easily and you have to spoon it with your finger to get that real enjoyment that you see in the picture and the videos I’ve posted here.

But there are downsides too

  1. The taste is not as rich and enticing as the normal Cadbury Dairy Milk Chocolate. Silk is good, no doubt, but the feeling that it generates inside your mouth specially the backside of your tongue and the upper part of your mouth which just stops you from saying or doing anything and all you want to do is indulge into the sensation … that is not as strong as it is in Dairy Milk normal.
  2. While researching a little on Cadbury Silk, I found a consumer court issue. A man named Aditya Saraogi wrote this on http://www.consumercourt.in/

    I had written to Cadbury india also at ilovesilk@cadbury.com . The recent launch of premium range chocolates from cadburys called “Silk” in india has a problem. The printed foil used to wrap the chocolate bar in has transferrable ink on it which would not be edible. I think this is a significant health risk to the customers of cadbury.
    I have not received any response yet in this regard

Cadbury India should look into this so that this product can become perfect and people would not think even twice before buying or gifting this Rs. 49/- product.

Saying that, I must also say that this doesn’t mean that Cadbury Silk isn’t special. For me chocolate is always special, desired and pleasurable, in whatever form it is. A bar which melts right in front of you and covers your fingers and you lick and slurp all the way to the foil’s corner is definitely applaudable.

Again, this is absolutely my opinion. Please try and be civil while bashing me up. 🙂

About CW

Read the Blogger: About me page. I've spent a lot of minutes thinking the best way to describe me now.

149 thoughts on “Cadbury Dairy Milk Silk

    1. Thanks Aditya. It’s quite an honor to have a comment by you in this post 🙂
      Wanted to say that was a good move you made.

      Btw, did you get any reply from cadury?

  1. well no…there was no reply to my mail, so I even called them up. They said that yes they had received my mail and that they would look into it. I have no idea what the Cadbury guys have done…

  2. yor cadbury silk was very very very very (extrem) marvelous . i use to eat it witout asking my mom. … in the add u r showimg th liquid in side th badbury where it is … when u r launching th silk rs 10

    1. hi rohan … great questions… please write to cadburys with these questions… and when u get the answers don’t forget to share it with us 🙂

  3. can u tell me the difference between simple dairy milk and silk chocolate
    i think there is no difference.

    1. Hi vaishnavi,
      this difference was only felt by me … i don’t think everybody feels the same as i do…

      anyways … thanks for commenting 🙂

  4. I have tasted many chocolates……….but silk made me feel enlightened wit its smooth……… silky…..soft taste…….its awesome……..i cant express my feelings towards silk completely ,since one should taste & feel the taste of silk……but i kindly request cadbury’s production people to reduce the sweetness of silk….its toooooooo sweet in taste………i love it but many people wont like too much of sweetness……..i bet silk will ROCK!!for sure…..

    1. Thanks Swarna for mentioning the sweetness. This is one aspect about all cadburys chocolates which I’ve found distasteful. Even I am a lesser-sweet-tooth person. I like sweet things but they should not be too sweet.
      No wonder I like the foreign dark chocolates more.

      Anyways, I hope cadburys does look into this and make a chocolate for people like us 🙂

    2. yeah i love diary milk silk it reminds me of galaxyyyyy!!!!(when i was in dubai i use to eat dat regularly its my all time favourite)) i was worried wen i didnot get galaxy the perfect taste here in india eventhough they sell it ,, but now there came dis good alternative which ofcourse beat galaxxxyyy!!!!! wowwww the best chocolate in india will surely goes to diary milk chocolateeeeee whoaahh!!!! welll rather than reducing sweetness i hope the diary milk producer should bring in a sugar free chocolate for those who lyk less sweett cos everytin is perfect in diary milk silk if u reduce then i am scared it will be awwfulll !!!! pls dont reduce its sweeeeetneesss rather bring a sugar free chocolatee lyk it is sold in other countriess soooo plssssss plsssss dont change nyting in silkkkk plllssssss!!!!!!!! love ya diaryyy milk silk ummmuuuaaahhhh!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  5. yeah buddy lts c whether dy ll reduce its sweetness…..if dy do silk wil sound better in d market………..

  6. Coukd you tell me who are the models in cadbury diary milk silk ad.I know one is Anaitha Nair,would like to know the name of the other dancer.Pls help

  7. heyyy.. the lyric is wrong in 3rd line.. its “i can wet ur lips on ur finger tips”
    not the one u wrote..

  8. I’m a compulsive chocolate lover……..and although I’m not a big fan of chocolates we get in India….I must say that silk is definitely a breath of fresh air. I’ll devour every bar I’ll get my hands on….thnks

  9. I have gifted “cadbury silk” for my wife”s birthday. It is wonderfullllllllllllllllllllllll. why can’t u try some chocolates for people who are unable to take sweets but wnats sweets!! (diabatics)

  10. Chocolates are good,Cadbury is better BUT ‘S ilk’ is ddddddd BEST !
    ITS SIMPLY IRRESISTABLE!!!

  11. mmmmmmmmmmmmmmm!!!!!!!truely silky silk!!!cudn’t control myself to buy a silk evryday!!!it jst takes u into a new world.right now am having one ans typing this!!!!!!!!!wowwwwwwww!mmmmmmmuuuuuuuuuuuuuuuuuuuaaaaaaaaaaaaahhhhhhhhhhhh

    1. EXCUSE ME WHO SAID??? FIRST SEE A GOOD DOCTOR MAYBE UR TASTE BUDS HAVE GOT SPOILT ….!!!!! (PEOPLE WHO DNT LYK DONT COMMENT HERE PLSSSS SERIUSLY INTOLERABLE HUH!!!)

  12. SILK is the best Chocolate i have ever ate . It’s very smooth and silky to eat .And my
    experience with SILK is delightful ;but one odd thing in it is the price

  13. silk
    i luv this chocolate and i can eat 1000’s of it………………

    the best part is when nuts ‘n’ raisins come in between it !!!!!!!!!!!

    the worst part is the price
    it’s such a tasty chocolate ‘n’ it costs only ‘n’ only 50 rs/-
    it should have been costing atleast a 100 rs/-

  14. the best event of eating cadbury dairy maik silk was when it was my sisters birthday party and wanted a treat from her and wanted dairy milk silk………………………………….
    and when i just tasted it i wanted more and more,…………….
    in my dreams i just wondered to eat more dairy silk……….
    in my dream i saw every thing was chocolate and many statues became a bite of dairy milk silk,……….
    today also i am dreaming to have a dairy milk silk. just a half month more i will get my pocket money and buy a dairy milk silk
    i am in love with dairy milk silk……..

    1. ME TOOO !!! YUMMMY YUMMM DROOOLICIUSSSHHHHLLLLYY SILLLLKYYY WOOOWWWW MMMMMMMMMMMMMMMMMMMM!!!! DNT TEMPT ME !!!

    1. HELLLO !!! WAT U MEAN BY NOT UPTO UR EXPECTATIONSS HAAN!!! IF U CAN TRY TO MAKE IT SPEND LOADS OF TIME AND DO IT LETS SEE DO U MAKE IT UPTO MY EXPECTATIONS HMMM!!! :@

  15. i brought DM silk and wanted to it alone i went to the suburbs of my area and sit under a tree bcoz. it was raining then i started unwraping the chocolate, at that moment i was wondering that Mr. Cadbury would have been there i would hug and very lovingly said “Thanks a lot”
    because in life there is something that mone can buy’Cadbury Dairy Milk Silk

  16. i like very much diary milk.very chweeeeeeeeeeeeeet…………but finance problem so deliver for 1rupees

  17. Lady love, laden with love.
    Thou – my love lass –
    At muchness lure,
    Thine palm’s sweaty caresses
    Betwixt my arms.
    Cadbury silk’s sweety caresses
    Betwixt my jaws.

    Milky way’s perpetual amazes.
    Thorny snowlets on morning grass.
    Simulacrum –
    Silky waves throning taste buds-
    Cadburys.

    Silken’d buds ache aft swallows.
    Words of praises veil into shallow.
    Silk…!
    Can’t bury sentations;
    Cadbury silkens.

    Prathinandha
    (pseudonym)

  18. theres no difference in the normal cadbury n the silk one………….the only thing is tat its thick n silky!awesome god enjoyed havin it..n the price is also like wow!

  19. dairy milk silk is totally yak..i felt like waste f money..plus mre calories..it hs nothn special..evn d 5 rs munch is bettr den dat..at least gve a satisfaction dat it cost less..plus..d oder dairymilk chocolates der size hs been reduced wich is makin us hate ds dairymilk brand..bcos oder expnsive chocoltes dy feel like heavn no mattr wats d cost..seriusly dairymilk wud loose its position if it wud b cntinued dat way,it tastes disaster n nt worth 50 rs,n i guess i wont b eatin nemre dairymilk chocolate of 20 rs too.as it hs turned 2 a tofee..yaaaakkk

    1. HELLO WHO DA HELL R U TO SAY DIARY MILK LYK DAT HAAN WHAT U KNOW ABT CHOCOLATES PLSS FIRST SEE A GOOD DOCTOR TO TEST UR TASTE BUDSS HUH WHAT A NASTY GURL WID NASTY TASTE BUDSSS HMMM!!!!:@

  20. I really do enjoyed the yummy taste of cadbury silk it is just awesum dam superup but i have an query why there is no small size packet of cadbury silk.

  21. i love dariy milk silk silkkkkkkkkkk it gives very good taste ……… i can feel the taste full day after having silk choclate ……………. toooo silk

  22. i love silk veryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

    mucccccccccccchhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

    hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm soooooooooooooooooooooo tastyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy

    i loveeeeeeeeeeeeeeeeeee silkkkkkkkkkkkkkkkkkkkkkkkkk

  23. hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm

    i likeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee silkkkkkkkkkkkkkkk veryyyyyyyyyyyyyyyyy muchhhhhhhhhhhhhhhhhhhhhhhhhhh

    hmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm………….

    1. Priya & Krish
      14-Feb-2013 , 5:00pm

      i love silk veryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy muchhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

  24. love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love love uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu
    uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu
    uuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

    SILK SILK SILK
    CANNOT TELL HOW MUCH I LOVE SILK
    Love u silk how much i love u silk
    its like ven i drink my lovely milk
    so tastety so yummy and toooo sweet
    i feel so nice when ever i eat

  25. i am mother of 2 sons. i sacrificed my wish of buying c.silk many times for my kids cola. one fine day my mom gave me 5 c.silk of 50 rs each. and i was thirrled. i kept on hidding it from every one and ate little little every day. i loved it. it brings lots of joy in heart and mind. i loved it.

  26. i really love this chocolate…dairy milk silk…its round edges actually give a melt in the mouth feel…but its tast is almost the same as that of other dairy milk chocolates available in the market…

  27. It’s simply great
    as u keep it in ur mouth it meltssssssssss
    smoothly , satisfying all ur desiresssss
    in short it is an absolute amazing treat by cadbury n looking forward for more such experiences .
    HATS OFF TO CADBURY
    BEST WISHES N FULLTO SUPPORT IN SUCH VENTURES.
    ALL D BEST! CHEERS!!!

  28. hey..
    i m a winner of cadbury dairy milk silk contest on facebook.. i recieved a message that i will be deliverd a cadbury dairy milk silk gft hamper with in 15 days. but is been 18 days now.. i have not recieved any intimation from them.
    i have mailed twice to the marketing person of cadbury dairy milk silk but got no reply
    can any 1 tell when will i recieve my gift…

  29. silk is realy marvellous .but i wish it could melt very fast and get in to my finger tips..waiting for a new silk+++…hope so..and we wish it is available at some lower cost also…

  30. put these lines insted of the lines give in the silk ad. then ad the music.
    (JUST TRY).

    kiss me close your eyes miss me,
    it’s silky is it,
    with the melt in your lips,
    happ(pp)iness in your life.

    kiss me close your mouth miss me,
    just give..way for it,
    in the si(iill)lky melt,
    my life time is happy now.

  31. i realy love cadbury silk it is paisa wasool.I have capacity to eat more then 1000 silks ina day.iam eat all choclates of cadbury like bournville and fruit and nut but the silk is the best

  32. Cadbury Dairy Milk SILK is…………………………………………….sorry i haven’t words to explain my feelings…………………………….

  33. the ad itself promotes indirect smooching or kissing or INDIRECT SUCKING.
    .PLEASE SEE THE VERY YOUNG TEENAGERS AD WHERE A Hard working DAD walks up the steps. the girl introduces her boy friend.
    VERY YOUNG TEENAGERS GET WRONG MESSAGE.
    LIKE U RUB SILKY CADBURY ON UR LIPS , TONGUE ,etc ,etc ,etc…

    future expected lyrics..

    Kiss Me
    Close Your Eyes
    Miss Me
    Close Your Eyes
    Lick me
    Close Your Eyes
    and Suck Me

    I can wet your lips(which lips?)
    and your fingertips(whatever tips)
    and Happiness in your Eyes…
    hope u guys get my point.rub cadbury first on ur intimate parts, wipe up , offer to ur friend ,and see how much he/she loves it.

    from
    Saju
    NOTE : I am a profeesional creative copy writer with strong ethics.
    SHAME ON YOU FOR A SUCH IDIOTIC STATEGY CADBURY ( Or shall i say Piyush pande?)

    View original article at Chaaps: Kiss Me.. Close Your Eyes.. Cadbury Dairy Milk Silk Chocolate Ad

  34. i dont blame anyone but somehow for the first time have developed breathing problem after haivng silk. not sure of the real reason though

  35. it is as the name suggests, silk. just like u love the feel of silk in yr hands smooth soft, caressing, this chocolate also gives the same taste in yr mouth each & every square of it.

  36. its one of the best gift of my husband on his birthday .it is so sweet like my husband.yum yummy .

  37. hmmmmmmmmm…..its delicious..i bought dairy milkk silk yesterday…its very tasty…keeep it uppppppp………thx

  38. my friend birthday is on apiril 5th so i`m going to present diarymilk silk!!!!!!!!!!!and i`m happy to present it!!!!!

  39. I saw an ad where a boy and girl are eating this on their steps. The girls father walks up . . . I have a little girl myself. I would kick the idiot to Timbaktoo

  40. silk
    i luv this chocolate and i can eat 1000′s of
    it……………… the best part is when nuts ‘n’ raisins
    come in between it !!!!!!!!!!!
    i realy love cadbury silk it is paisa
    wasool.I have capacity to eat more then
    1000 silks ina day.iam eat all choclates of
    cadbury like bournville and fruit and nut
    but the silk is the best

  41. As you all said…. DM SiLk… Is no doubt very good…. Bt the girl in that add is simply gorgeous…. I like her much more than i like silk..:)

  42. CADBURY DAIRY MILK SILK
    Kiss Me, Close Ur Eyes, Tastes so Great.
    Miss Me, Close Ur Eyes, Melts Easily, Yummy Treat.
    Feel Pure Chocolate SILKY Joy on UR Lips and Finger Tips.
    Like to Experience SILK Like Never B4.

    Oh Yamla Pagla Deewana
    Ho Rabba Itni Si Baat Na Jaana
    K k k o Mainu SILKY Pyaar Kardi HAI…

    I ONLY EAT CADBURY SILK. TATZ MY FAVOURITE ALLL DA TIME….

  43. iiiiiiiiiiiiiiiiiiiiiiiiiiii llllllllllllllllllllllllllllllllllllllllllllllllllllooooooooooooooooooooovvvvvvvvvvvvvvveeeeeeeeeeeeeeeeee sssssssssssiiiiiiiiiiiiiiiiiilllllllllllllllllllllkkkkkkkkkkkkkkkkkkkkkkkk lllllllllliiiiiiiiiiiiiikkkkkkkkkkkkkkkkkeeeeeeeee hhhhhhhhhhhheeeeeeeeellllllllllll

  44. It was the smoothest chocolate I have ever eaten. it is much better from bournvile. because
    bournvile is made up of pure ghana cocoa. i love silk very much. i eat one block and eaten the full chocolate. I have eaten it 20 times.

    1. Sure … here it is –
      Kiss me Close your eyes
      Miss me Close your eyes
      Kiss me
      I can read lips on your finger tips
      I can feel your smile come on my lips
      and
      Happiness in your eyez…
      Kiss me….

  45. Iiiiiiiiiiiiii looooooooooooovvveeeeeeeeeeeeeee uuuuuuuuuuuuuuu Silkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk
    I want 2 eat u a 24hrs…….You Are soooooo yyyyyyyyyyyyyuuuuuuuuuummmy

  46. I LOVE SILK . ITS A VERY DIFFERTENT EXPERIECE WHEN IAM EATING A VERY DELICIOUS CHOCOLATE SILK . I LOVE SILK VERYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY MUCH

  47. veeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeerrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrryyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy tttttttttttttttttttttttttttttaaaaawssssssssssssssssssssssssssssssssssssssssssttttttttttttttttttttttttttttttttttteeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

  48. Hiee…

    Just wanted to let u know that i really loved the SILK experience of dairy milk . I have just enjoyed dairy milk right since i was a kid and till date ..Be it international duty free shoppy or the local kirana wala my hand is sure to hit dairy milk first .

    The other change that i noted in SILK other than the smooth texture is the small cute note that u guys have attached with the choc !! its really sweet and an effort that asked me to frame this email

    sach !! kya swaad hai …zindagi mein !!

    thanx

    Nisha
    Mumbai

    1. Hi Nisha,

      I hope Cadbury sees this blog. This is a personal blog and I am not trying to endorse Silk.I just love it 🙂

      Crankywriter / Pallavi

      1. Hi Pallavi …i even tried sending this stuff to thier email ,that they have attached in the small letter wrapped up with the choc , but it bounces back

        ilovesilk@cadbury.com

        sorry about the personalised msg !!

      2. I can understand. Many replies here are because Cadbury doesn’t receive their messages.
        Don’t worry. I love comments on my blog. Feel free to look around 🙂

  49. I JUST WANT TO EAT IT ONCE BECAUSE I HAVE NEVER EATEN IT EVER IN MY WHOLE LIFE………………….I HAVE HEARD A LOT OF IT

  50. Nice! N yummy.I wish i wud hav a country made up of dairy milk silk. Den i wud b able 2 eat 1 building made up of DM silk whole day!!!

  51. the very 1st day i taste silk was like out of this world,it was so yummy that till i came 2 the last cube,i was so much involve in having it. after the last cube i even clean the raprs 2…. :))
    good job….cadbury silk team.

  52. i m in love wth dairy milk silk….its rich,yummy taste make me crazy about it..finger licking taste….love silk uu rock ❤ ❤

  53. I just luv d siiiiilk…i enjoyed it best when i was dying frm hunger at 2p.m night n i know dat silk fruit n nut is in my fridge.i just went to eat it n enjoyed its creamy..silky teaste.

  54. I dont find any difference in the taste of dairy milk silk in compare to the dairy milk except the price which is quiet costly

  55. i loveeeeeeeeeee to eat silk its totally different from other choclate and is to much soft and chocolate

  56. I love diarymilk silk.im in attingal(trivandrum) .it is in kerala.but silk is not available in our place.plz kuch karo naa

  57. Silk is super.i love it toooooooooo….but it is not available in our place.plz spread the silk magic in our place…..

  58. i jst luv d awesum cadbury silk …. Its smoothes n texture cmpletely spread in mouth.. I m in luv wid it… Plz launch it wid new ranges dat wld be easily affordable …… Luvng silk.. Ummmaaaaah!!

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